Friendly Town wallpaper

Frequently asked questions

What does the Friendly Town design look like?

Friendly Town depicts a lively town covered in snow. Ilon Wikland's imaginative winter scene contains many details to discover.

The design is made to inspire stories and conversations.

How is the wallpaper produced and sold?

The wallpaper is digitally printed to order in Sweden. Rebel Mattic is a non-woven wallpaper sold by the square metre and supplied in 50 cm wide drops tailored to the wall dimensions.

How should the surface be cared for?

Rebel Mattic can be wiped with a sponge. The material has EU fire classification B-s1, d0 and lightfastness stated as >6-8 on the Blue Wool scale.